浅谈葡萄酒中国境内本土与外国快餐业服务质量比较

论文导读：i34-40LocationChoicestrategies35-40WineshoplocationsInShanghai40-45Wineshopsincitycenter40-41HoetelpngTheoryinreapty41-45GDPlevelseffectonconsumerbehior45-64Maslow'sHierarchyofneeds50-64GDPlevelsinShanghai52-53Effectsofhighereducationonconsumption53-57Themiddleclass
摘要：在过去的几十年中,中国经济已大大增加。以及其消费市场的规模迅速扩大。不断壮大的中产阶级铺平了道路,为西部非必要性商品的方式。在这些货物是葡萄酒。所有来自世界各地的葡萄酒公司都蜂拥到中国加薪的要求。本论文拟探讨在中国葡萄酒市场,在上海的具体重点。在本论文中收集的数据,利用定性的策略,已收集和人种学面向数据。数据的目的是给在上海的葡萄酒市场形势的概述。这是为了找到酒店英寸完美的位置,通过利用经典的位置,如Hoetelpng,赖利的引力和确定合适的地点选择在上海的葡萄酒商店的纳什均衡的法律论述。关键词：位置论文消费者行为论文葡萄酒市场论文
本论文由www.7ctime.com,需要论文可以联系人员哦。摘要6-7
Abstract7-8
Introduction8-9
Purpose & contribution9-10
Literature review10-13
Location10-11
Consumer choice11-13
Theory and previous research13-18
Location theory13-18
Nash equipbrium13-15
Reilly's law of retail gritation15-17
Christaller central location theory17-18
Methodology18-27
Analysis part 1:The wine industry in China19-27
Wine consumption19-22
Wine production in China22-27
Chinese consumer behior27-34
COO(country of origin effect)on Chinese wine consumers30-34
Analysis part 2:Location of wine shops in Shanghai34-40
Location Choice strategies35-40
Wine shop locations In Shanghai40-45
Wine shops in city center40-41
Hoetelpng Theory in reapty41-45
GDP levels effect on consumer behior45-64
Maslow's Hierarchy of needs50-64
GDP levels in Shanghai52-53
Effects of higher education on consumption53-57
The middle class in China57-60
Porters five60-64
CASE STUDY64-76
Final conclusion76-77
Limitations and future recommendations77-78
REFRENCE LIST78-82
Appendix 182-89