浅析基于世界500强企业标语模因构建-

论文导读：
摘要：随着经济全球化和信息技术的飞速进展，企业网站已经成为企业内部沟通、交流的平台，也是企业对外展示形象，塑造企业文化，提升企业竞争力的一种手段。由此，精心设计的企业网站标语更像是企业对外宣传的名片，能够瞬间抓住浏览者的注意力。作为广告语言的一种表达方式，探讨企业网站标语不仅可以了解企业进展方向和竞争优势，还能使人们更多地关注如何构建这类成功的宣传标语。本论文以2011年《财富》杂志评选出的世界500强企业网站标语作为探讨对象，结合模因论，具体浅析了企业标语的生成机制。论文由六部分组成：第一部分为引言，介绍本论文探讨的主题、选题的背景及目的；第二部分是文献综述，回顾了国内外以往广告标语，模因论述以及二者相结合的探讨成果；第三部分为本论文的论述框架，旨在于通过模因论述与广告标语的相关探讨构建企业标语生成的论述框架；第四部分简要介绍了本论文的语料收集历程和采取的探讨策略；第五部分在数据整理与浅析的基础上，致力于浅析本论文所提出的论述框架在构建企业标语方面的可行性。首先，以现有的模因储备中确立要复制的核心模因，他们通常是在经历了模因选择的激烈竞争后所形成的获胜的模因与模因复合体。紧接着在模因选择标准的支配下，他们会尽可能得满足成功模因所具有的特性，最终以基因型模因或体现性模因的方式传播。但这样形成的企业标语并不会永远一成不变，他们会在语言模因传播中的文化环境、现实环境和消费者情感体验的影响下发生变异。由此只有通过整个生成机制的流程才会创建出一条成功的企业标语。第六部分作为结论，总结了本论文主要的探讨成果，反思了该探讨的局限，并为进一步探讨提出了倡议。本探讨拓宽了模因论的探讨范围，将模因论和企业标语紧密联系起来，以而为广告创作人提供了更广泛的创作空间，加强了公众对企业标语的认识；此外，企业标语构建框架的确立为模因论述的系统探讨给予了有力的补充。关键词：企业标语论文模因论论文模因论文复制论文传播论文构建论文
本论文由www.7ctime.com,需要论文可以联系人员哦。Abstract5-7
摘要7-11
Chapter One Introduction11-15

1.1 Enterprise Slogan11

1.2 Research Background of the Study11-12

1.3 The Aims of the Study12-13

1.4 The Significance of the Study13-14

1.5 Structure of the Thesis14-15

Chapter Two Literature Review15-25

2.1 Studies on Memetics15-20

2.1.1 Previous Studies on Memetics Abroad15-18
2.1.2 Previous Studies on Memetics at Home18-20

2.2 Studies on Advertising Language20-22

2.2.1 Studies on Advertising Language Abroad21
2.2.2 Studies on Advertising Language at Home21-22
2.3 Memetic Study on Advertising Language22-24
2.3.1 Memetic Study on Advertising Language Abroad22-24
2.3.2 Memetic Study on Advertising Language at Home24

2.4 Summary24-25

Chapter Three Theoretical Framework25-38

3.1 Meme and Language25-26

3.1.1 Language as Primary Medium of Tranitting Memes25
3.1.2 Memes’ Influence on Survival and Evolution of language25-26

3.2 The Memetic Theory26-32

3.

2.1 Relative Concepts about Meme26-28

3.

2.2 Quapties of Meme28-29

3.

2.3 Life Circles of Memes29-30

3.

2.4 Memetic Selection Criteria30-32

3.3 The Advertising Language Meme32-37
3.3.1 Definition of Advertising Language Meme32-33

3.2 Nature of Advertising Language Meme33

3.3.3 The Selection Criteria for Succesul Advertising Language Meme33-36
3.3.4 Construction of Memetic Framework of Enterprise Slogan36-37

3.4 Summary37-38

Chapter Four Research Methodology38-41

4.1 Research Questions38

4.2 Research Method38-39

4.3 Data Collection39

4.4 Data Analysis39-41

Chapter Five Results and Discussion41-62
5.1 The Core Concepts as the Original Sources of Slogan Memes41-50
5.1.1 The Concept of “People Oriente论文导读：d”46-475.1.6TheConceptof“DevelopmentOriented”47-495.1.7MemeplexofConceptsamongEnterpriseSlogans49-505.2TheFeaturesofLanguageMemesinEnterpriseSlogans50-565.2.1SimppcityofEnterpriseSlogans50-515.2.2NoveltyofEnterpriseSlogans51-535.2.3ExpressivityofEnterpriseSlogans53-
d”42-43
5.

1.2 The Concept of “Quapty Oriented”43-45

5.

1.3 The Concept of “Power Oriented”45

5.

1.4 The Concept of “Future Oriented”45-46

5.1.5 The Concept of “Philosophy Oriented”46-47
5.1.6 The Concept of “Development Oriented”47-49
5.1.7 Memeplex of Concepts among Enterprise Slogans49-50
5.2 The Features of Language Memes in Enterprise Slogans50-56
5.

2.1 Simppcity of Enterprise Slogans50-51

5.

2.2 Novelty of Enterprise Slogans51-53

5.2.3 Expressivity of Enterprise Slogans53-54
5.

2.4 Authority of Enterprise Slogans54-56

5.3 Tranitting Ways of Slogan Memes56-57
5.3.1 The Slogan Memes Tranitted in the Way of Memetic Genotype56-57
5.3.2 The Slogan Memes Tranitted in the Way of Memetic Phenotype57
5.4 Influence of External Factors on Enterprise Slogans57-60
5.4.1 Cultural Environment in the Process of Meme Tranission58-59
5.4.2 Reapstic Environment in the Process of Meme Tranission59-60
5.4.3 Customers Emotional Experience in the Process of Meme Tranission60

5.5 Summary60-62

Chapter Six Conclusion62-65

6.1 Major Findings62-63

6.2 Limitations of the Present Research63

6.3 Suggestions for Further Study63-65

Bibpography65-69
Acknowledgement69-70
Appendix A Paper Pubpshed during Postgraduate Study70-71
Appendix B The Statistics of Words with High Frequency71-73
Appendix C The Statistics of the Global 500 Enterprise Website slogans73-89