分析苹果公司苹果公司云计算服务在商业市场环境中营销对策及其战略书写

论文导读：
摘要：云服务是一种新兴服务，它可以通过互联网为用户提供计算、存储等各种服务。近年来，移动设备的普及创造了大量的云服务需求，它利用户能在任何时间地点访问个人资料以及其他文档。随着用户的增加,云服务的需求也将成倍的增加。本论文以苹果公司新发布的云服务“iCloud”为案例作为浅析，探讨苹果公司云计算服务在商业市场环境中的营销对策及其战略。“iCloud”主要为移动和桌面用户提供云存储服务，允许用户存储数据、音乐、照片联系人，并可以同步日历等诸多功能。这些服务在苹果的许多设备上都可以利用，如iPhone，iPad和个人电脑等等。本论文首先是结合云计算论述知识，介绍其进展历史和现实运用浅析；其次，介绍苹果公司的背景、“iCloud”进展历史及其在商业中的运用情况、行业主要竞争对手，以及其有着的不足浅析；再次，结合市场营销和战略管理等方面知识，通过公司的战略进展走势、竞争优势、市场定位，以及品牌营销等方面来浅析“iCloud”市场营销对策及其战略地位的解决案例，并运用SWOT和两维四象限浅析模型；接下来，结合其有着的不足做出案例的实施；结尾，总结案例、一般借鉴作用，以及提出倡议。本论文主要是基于市场营销和战略管理论述，分别以公司战略、竞争优势、产品和服务的市场定位、品牌对策等方面来描述苹果公司的新服务是如何推向市场的。通过对该案例的浅析，可以清晰的了解苹果公司云服务的市场营销对策和其未来的战略目标，对同行业其它公司有一定借鉴作用，以及对该行业未来进展有一定的指导作用。关键词：云计算论文苹果公司论文iCloud论文商业市场论文市场营销论文战略管理论文
本论文由www.7ctime.com,需要论文可以联系人员哦。摘要5-6
Abstract6-10

1. Introduction10-15

1.1 Background10-11

1.2 Significance11-12

1.2.1 Theoretical Significance11

1.2.2 Practical Significance11-12

1.3 Innovation Features, Research Process and Methodology12-15

1.3.1 Innovation Features12

1.3.2 Research Process12-14

1.3.3 Research Methodology14-15

2. Cloud Computing Theory and Practice15-27

2.1 Cloud Computing Theory15-22

2.

1.1 History15-17

2.

1.2 Service Models and Cpents17-20

2.

1.3 Research20-22

2.2 Cloud Computing Practice in the Market22-24

2.3 Marketing and Strategy Theory24-27

2.3.1 Marketing Strategy24-25

2.3.2 Positioning25

2.3.3 Brand Positioning Process25-26

2.3.4 Product Positioning Process26-27

3. The Situation of iCloud Service27-44

3.1 Apple Inc. Background27-28

3.2 The Development of iCloud Service28-34
3.

2.1 From Apple I to iCloud Service28-32

3.

2.2 iCloud Service32-34

3.3 iCloud Service in Business34-37

3.1 iCloud in Health Care35-36

3.2 iCloud in Financial Institution36-37

3.4 Major Competitors37-40

3.5 iCloud Service Issues40-44

3.5.1 Brand New Service4论文导读：ationwithBusiness41-423.5.4StabiptyoftheService42-433.5.5SecurityandPrivacyRisks43-444.MarketingTacticsandStrategiesSolutionofiCloudServiceAnalysis44-584.1TheTrendofApple’sStrategies44-454.2CompetitiveAdvantageofiCloudService45-474.ositioningofiCloudService47-514.
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3.5.2 Competition Challenges40-41

3.5.3 Integration with Business41-42

3.5.4 Stabipty of the Service42-43

3.5.5 Security and Privacy Risks43-44

4. Marketing Tactics and Strategies Solution of iCloud Service Analysis44-58

4.1 The Trend of Apple’s Strategies44-45

4.2 Competitive Advantage of iCloud Service45-47

4.3 Positioning of iCloud Service47-51

4.

3.1 Entertainment vs. Business48-49

4.

3.2 Diversification vs. Focus49-51

4.4 Branding of iCloud Service51-53

4.1 Customer Experience51-52

4.2 Halo Effect52-53

4.5 SWOT Analysis53-58

4.5.1 Strengths53-54

4.5.2 Weaknesses54

4.5.3 Opportunities54-55

4.5.4 Threats55

4.5.5 Strength-Opportunity Strategies55-58
5. The Implement of Marketing Tactics and Strategies Solution58-66

5.1 Brand Architecture58-59

5.

1.1 Monopthic Brand Identity –“i”58

5.

1.2 Halo Effect58-59

5.2 iCloud Engineering Team59-61
5.

2.1 iCloud-Related Positions59

5.

2.2 iOS Apppcation Economy59-61

5.3 Renewable Energy - iCloud Data Center61-62

5.4 Competition Challenges62-63

5.

4.1 Mobile Ecosystem62

5.

4.2 User Experience62-63

5.5 Integration with Business63-65

5.1 Work & Personal Data64

5.2 Easy to User64-65

5.6 Security and Privacy Risks65-66

6. Conclusions and Quotations66-70

6.1 Conclusions66

6.2 Quotations66-70

6.

2.1 Customer Stickiness66-67

6.

2.2 Halo Effect67-68

6.

2.3 Social Responsibipty68-70

Appendix70-72
Bibpography72-74
Index74-78
Acknowledgements78-79